SEPHORiA (2025)

FAQs

What is SEPHORiA? ›

SEPHORiA is Sephora's biggest beauty event of the year—a place to meet your beauty icons, learn about innovative products, and collect endless samples and swag.

Sephora's 2024 Sephoria beauty event will debut in Atlanta's Pullman Yards September 27-28, 2024, with a Beauty Funhouse theme. Notably, last year's hybrid focus is absent.

Ticketing for SEPHORiA opens tomorrow, July 16th for Sephora Rouge Members and July 17th for all other guests, with two tiers available to choose from: General Admission for $135 per session and VIP for $420 per session, with prices increasing to $160 and $445 respectively on August 15th (prices are inclusive of all ...

The "Sephoria" event annually held by Sephora returns in September with a couple of new aspects. The beauty giant, a subsidiary of global retail conglomerate LVMH, hosts Sephoria in Atlanta for the first time on Friday, Sept. 27 and Saturday, Sept. 28, 2024, at the city's Pullman Yards venue.

'Virtual SEPHORiA 2023' unfolds alongside the SEPHORiA House of Beauty in-person event in New York City, offering free access to a broader global audience who enthusiastically engaged and shopped at this digital venue.

Previously held as an in-person event in 2018-2019, then shifting to a global virtual event in 2021-2022, SEPHORiA will be brought to life in a hybrid format for the first time in 2023 with a live ticketed event in New York City and free global virtual experience in select markets.

Sephoria—an immersive beauty festival hosted by Sephora—has revealed its 2024 plans. This fall, the event is heading to Atlanta, specifically to the city's iconic Pullman Yards, on Friday, September 27, and Saturday, September 28.

Ulta Beauty has expanded its free cash flow from $101 million in 2013 to $1.04 billion in 2023, posting compounded annual growth of 26.20%. Since the company has been generating growing free cash flow quite consistently over the past decade, we can use discounted free cash flow method to value the business.

Looking to the year ahead, balance is our key word––trends find the intersection of holistic as they draw upon remedies and power ingredients of centuries past while also finding power through high-tech tools and procedures that bring the insights of your dermatologist home.

While Sephora is known for carrying high-end and luxury brands, their prices are generally higher than Ulta Beauty. Ulta Beauty offers a diverse range of products at different price points, from drugstore products to high-end brands, making it a more affordable option for many consumers.

Why is Sephora so pricey? ›

Sephora only really controls the price of their house brand - not all the other brands. Lancôme sets the price for Lancôme product, Guerlain sets the price for Guerlain products, etc. Sephora is mainly just a reseller - a convenient place for people to shop a lot of higher end brands in one location.

@emmland sephora no longer does free makeovers with a minimum spend . if you click into "stores and services" you can see available options. A "full face" for example is $60.

SEPHORiA is Sephora's global annual beauty event. It's an interactive journey and full immersion into the unique Sephora experience, celebrating Sephora's diverse beauty community and showcasing its best-in-class product assortment.

This beauty event will take place in Atlanta, GA this fall with a Beauty Funhouse theme. The SEPHORiA Experience is set to return this year in Atlanta, GA on September 27 and 28. The event will take place at Pullman Yards and will feature over 50 brand activations. This year's theme is Beauty Funhouse.

Sephora's biggest event of the year brings beauty lovers together for an exciting weekend of postable moments and hangs with the industry's most buzzed-about brands—all in an epic funhouse-inspired space.

It has evolved into different forms and spellings, such as Zipporah or Tzipporah, while still maintaining its intrinsic meaning of bird. Despite its ancient roots, Sephora continues to be a cherished and often chosen name for girls born in diverse cultures and backgrounds.

SEPHORA USA, INC.

Today, Sephora is a powerful beauty presence in countries around the world thanks to our unparalleled assortment of prestige products in every category, unbiased service from beauty experts, interactive shopping environment, and relentless innovation, including our expanding array of the ways in which clients can shop ...