The global retailer debuts its annual beauty event this fall in Atlanta with an all-new theme, Beauty Funhouse, promising first-of-its-kind programming and surprise & delight moments for all beauty fans
Today, Sephora US is excited to announce the return of SEPHORiA, its largest and most highly-anticipated beauty experience of the year, with an all-new theme and US destination. The iconic beauty event will head to Atlanta for the first time, taking place on Friday, September 27th and Saturday, September 28th at the city’s famed Pullman Yards. The first wave of ticket sales starts tomorrow, and with more tickets available to beauty enthusiasts than ever before, this year’s in-person event is expected to be the biggest yet.
“We are thrilled to take the SEPHORiA experience to Atlanta, broadening our reach and creating buzz in a highly immersive new market,” said Jessica Stacey, SVP External Communications, Experiential & Marketing Partnerships at Sephora. “SEPHORiA promises to deliver on an abundance of newness this year – starting with our captivating ‘Beauty Funhouse’ theme, which celebrates a spirit of joy, surprise, and discovery in beauty. Our Funhouse comes to life through multi-sensory, transportive, prismatic activations, which extends to the many amazing brand booths and masterclasses on-site, creating an atmosphere in which all are welcome to express themselves in vibrant new ways. We look forward to debuting an ever-evolving beauty event and celebrating our beautifully diverse community with surprises and perks throughout the event journey.”
With more than 50 visual and tactile brand activations on-site, SEPHORiA invites attendees to dream and discover beauty together, with the buzziest products and trends from the best of Sephora’s uniquely curated assortment. This year’s robust brand line-up includes:
- Rare Beauty by Selena Gomez*
- Fenty Beauty by Rihanna*
- Makeup by Mario*
- Danessa Myricks Beauty*
- Dr. Dennis Gross Skincare*
- FORVR Mood*
- Cay Skin*
- Glossier
- Glow Recipe
- Sol de Janeiro
- Tatcha
- Laneige
- Tarte
- Drunk Elephant
- Ami Colé
- Moroccanoil
- K18
- Yves Saint Laurent
- NARS
- amika
- Charlotte Tilbury
- Natasha Denona
- Youth to the People
- Brown Girl Jane
- Valentino
- Dyson
- Maison Margiela
- LYS Beauty
- Kayali
- Sephora Collection
- and more…
*Indicates a brand with a confirmed masterclass
Meaningful connection is at the core of the SEPHORiA experience, with unparalleled access to beauty experts, from brand founders to renowned makeup artists – plus action-packed masterclasses, surprise guest appearances, endless social content opportunities, unbeatable swag, and more. The event will also feature new hero programming, including a dedicated spotlight on Sephora’s We Belong Campaign, meant to immerse attendees in Sephora’s purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty.
Ticketing for SEPHORiA opens tomorrow, July 16th for Sephora Rouge Members and July 17th for all other guests, with two tiers available to choose from: General Admission for $135 per session and VIP for $420 per session, with prices increasing to $160 and $445 respectively on August 15th (prices are inclusive of all taxes and fees). All attendees will receive access to one 3-hour session, plus a specially curated swag bag filled with full-sized beauty products, with associated values based on ticket tier ($500+ for General Admission and $1,300+ for VIP). Additional VIP perks include a dedicated entrance, one-hour early entry, access to a VIP lounge with exclusive photo opportunities and beauty services, priority access to masterclasses, and more.
SEPHORiA is a global annual rendezvous specially created to celebrate the world of beauty. Starting in Atlanta (Sept 27-28th), in person events will also take place in Paris (Oct 4-5th), Shanghai (Oct 24-27th), and new locations Rio de Janeiro (Nov 1-3rd) and Dubai (Nov 6-8th). To learn more about this year’s event and to purchase tickets, please visit www.sephoria.com and follow @Sephora and #SEPHORiA & #SEPHORiAAtlanta on social for more updates.
For more information, please contact:
Jess Diah, DeVries Global
SephoraPR@devriesglobal.com
FAQs
This beauty event will take place in Atlanta, GA this fall with a Beauty Funhouse theme. The SEPHORiA Experience is set to return this year in Atlanta, GA on September 27 and 28. The event will take place at Pullman Yards and will feature over 50 brand activations. This year's theme is Beauty Funhouse.
How much are the tickets for Sephora 2024? ›
Ticketing for SEPHORiA opens tomorrow, July 16th for Sephora Rouge Members and July 17th for all other guests, with two tiers available to choose from: General Admission for $135 per session and VIP for $420 per session, with prices increasing to $160 and $445 respectively on August 15th (prices are inclusive of all ...
What is SEPHORiA? ›
SEPHORiA is Sephora's biggest beauty event of the year—a place to meet your beauty icons, learn about innovative products, and collect endless samples and swag.
Where does SEPHORiA take place? ›
Sephoria—an immersive beauty festival hosted by Sephora—has revealed its 2024 plans. This fall, the event is heading to Atlanta, specifically to the city's iconic Pullman Yards, on Friday, September 27, and Saturday, September 28.
Is SEPHORiA once a year? ›
SEPHORiA is a global annual rendezvous specially created to celebrate the world of beauty. Starting in Atlanta (Sept 27-28(th) ), in person events will also take place in Paris (Oct 4-5(th) ), Shanghai (Oct 24-27(th) ), and new locations Rio de Janeiro (Nov 1-3(rd) ) and Dubai (Nov 6-8(th) ).
What is the retail outlook for 2024? ›
Retail research and resources from this event
Retail sales during 2024 will grow between 2.5% and 3.5% from 2023 to between $5.23 trillion and $5.28 trillion.
How much is Sephora $100? ›
Currently, a $100 physical Sephora gift card on Nosh is worth 94,000 Naira at the rate of N940. On the other hand, a $100 Sephora e-code is 81,000 Naira at the rate of N810.
Who owns Sephora? ›
Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora was founded in France by Dominique Mandonnaud in 1970 and is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring emerging favorites, trusted ...
How much does it cost to be a rouge at Sephora? ›
Rouge status is conferred on those registered Beauty Insider members who spend a minimum of $1,000 on fulfilled orders of merchandise during one calendar year (January 1st - December 31st).
Is SEPHORiA free? ›
'Virtual SEPHORiA 2023' unfolds alongside the SEPHORiA House of Beauty in-person event in New York City, offering free access to a broader global audience who enthusiastically engaged and shopped at this digital venue.
Previously held as an in-person event in 2018-2019, then shifting to a global virtual event in 2021-2022, SEPHORiA will be brought to life in a hybrid format for the first time in 2023 with a live ticketed event in New York City and free global virtual experience in select markets.
Why is it called Sephora? ›
Sephora Isn't Technically a Real Word
The name is a combination of the Greek word sephos, meaning beauty, and the name Zipporah, the exceptionally beautiful wife of Moses in the book of Exodus.
Where will SEPHORiA 2024 be? ›
Sephora's 2024 Sephoria beauty event will debut in Atlanta's Pullman Yards September 27-28, 2024. Sephora's 2024 Sephoria beauty event will debut in Atlanta's Pullman Yards September 27-28, 2024, with a Beauty Funhouse theme. Notably, last year's hybrid focus is absent.
Where is the biggest Sephora in the US? ›
SEPHORA's Post
Today we opened the doors to our largest store in North America on 34th Street in NYC!
Is Sephora American or French? ›
Sephora was founded in Limoges, France and is now headquartered in Neuilly-sur-Seine, France. From those French roots, the company eventually expanded globally. The first store was opened in Paris in 1970. It wasn't until 1998 that the first U.S. store opened in New York City at 555 Broadway.
What did Sephora originally sell? ›
Sephora founder Dominique Mandonnaud began her now world-renowned beauty business with an idea on how to make the beauty-buying experience far better. She began a fragrance shop called Shop 8 in 1969 that offered an open layout in which customers could try products before purchasing.
How many times a year does Sephora have sales? ›
Sephora hosts three to four sitewide sales per year, typically one per season. The sitewide events are only open to Sephora rewards members, and how much you can save depends on your membership tier.
Who owns Sephora beauty products? ›
Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora was founded in France by Dominique Mandonnaud in 1970 and is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring emerging favorites, trusted ...
When did Sephora enter China? ›
While Sephora has expanded to some 300 stores since entering China in 2005, the country is increasingly difficult for higher-end retailers to navigate as consumers seek out cheaper goods amid a slowdown.
